How Much Does a Private Practice Website Cost?
The short answer
A private practice website can cost anywhere from a few hundred dollars to over $10,000.
Most therapists I talk to land in one of three places: building it themselves, starting from a template, or hiring a designer. Each one costs something. Sometimes it's money. Sometimes it's your evenings.
It's one of the first questions people ask when they reach out: "Okay, but what is this actually going to cost me?"
Totally fair question. Nobody likes guessing. So let's talk about it, with real numbers.
What are the three ways therapists get a website?
Option | Upfront cost | Time it takes you | Best for |
Do it yourself | A monthly or yearly plan | Weeks of evenings and weekends | Brand new practices testing the waters |
Start from a template | A few hundred dollars + your plan | Several days to a few weeks | Techy therapists who like to tinker |
Hire a designer | $2,000 to $10,000+ | A few hours of prep and feedback | Practices ready to grow and stop DIYing |
1. Doing it yourself
This is where a lot of us start. Me included.
You pick a platform, pick a theme, and start dragging boxes around. The cash cost is low. The time cost is not.
The hard part usually isn't the tech. It's the decisions. What goes on the homepage?
What do I call my services? Why does this look fine on my laptop and weird on my phone?
If you have more time than money right now, DIY is a completely valid place to start. No shame at all.
2. Starting from a template
A template gives you a layout that's already been thought through. You swap in your words, photos, colors, and fonts.
It's a real step up from a blank page. But a template is only as strong as what you put into it. If your brand isn't settled yet, you'll feel it here.
3. Hiring a designer
This is the widest range, because "hiring a designer" can mean a lot of things.
Some designers build over 6 to 12 weeks with rounds of revisions. Some charge hourly. Some, like me, work in a single focused day.
What you're paying for is strategy, speed, and not having to figure it all out alone. And honestly, getting your evenings back.
What actually drives the price?
When two designers quote wildly different numbers, it usually comes down to a few things.
How many pages you need. A one-page site and a site with service pages, an FAQ, a blog, and a team page are very different projects.
Whether your brand is ready. If your logo, colors, and fonts aren't settled, someone has to make those decisions first. That's real work, and it shows up in the price.
Who writes the words. Copy is the part most therapists underestimate. Writing about yourself is hard. Some designers include it, some don't.
The extras. Contact forms, booking links, newsletter signups, popups, and basic SEO settings all take time to set up well.
How long the project runs. A project that stretches over months has more meetings, more emails, and more revision rounds built into the cost.
What are the hidden costs nobody mentions?
Whatever route you choose, a website has a few ongoing costs. These are the ones that surprise people.
Your domain. The www.yourpractice.com part. You renew it every year.
Your hosting plan. On Wix, this is your Premium plan, paid directly to Wix monthly or yearly. You need it to connect your domain and remove Wix ads.
Your time. Updating hours, adding a new service, fixing the thing that broke. Someone has to do it.
One thing I always tell clients: these costs are paid directly to the platform, not to me. My packages are a one-time investment, and you own your site once it's paid in full.
What does a cheap website really cost you?
Here's the part nobody puts on the invoice.
When I was searching for a myofunctional therapist for my son, I looked at 10 websites in one night. I reached out to one.
The others didn't lose me because they were ugly. They lost me because I couldn't find pricing, couldn't tell where they were located, or couldn't figure out how to contact them. One looked so outdated I assumed she'd stopped practicing.
That's the real cost of a website that isn't working. Not the price tag. The parents who quietly close the tab.
If one new client is worth a few thousand dollars to your practice over the course of their care, a website that brings in even one more family a year has done its job.
How much does a Website Day with Something New cost?
A Website Day is $2,500, or 4 payments of $625.
Here’s what that gets you:
One full day where I'm 100% focused on your website. No juggling, no six-week timeline.
Prep before your day. You fill out a questionnaire, and I start building before we even begin.
Three scheduled check-ins. You don't need to sit at your computer all day. See patients. Go to Target. Truly.
Your highest priorities first. Layout, mobile optimization, contact forms, basic SEO settings, newsletter signup, and whatever matters most for your goals.
A how-to guide so you can make updates yourself on Wix later.
So, what should you spend?
Spend what matches where your practice is right now.
If you're brand new and testing the waters, DIY is fine. If you're growing, your waitlist matters, and you're tired of fighting with your site at 10pm, it might be time for help.
The best website isn't the cheapest one or the fanciest one. It's the one that makes it easy for families to choose you.
Not sure where your site stands? Grab my free 5 Minute Brand Checkup below and find out what's working and what's quietly costing you clients.
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About the Author
Carley Zuniga is a speech-language pathologist turned brand and website designer, and the founder of Something New Design Studio. After four years of running her own private practice, she now helps therapists build clear, cohesive brands and websites through her one-day Design Day Intensives. When she's not designing, she's at home in the Chicago suburbs with her husband, son, and French bulldog, Hugo.
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