What Actually Happens During a Design Day
"One day? Like, one day?"
Yes! And I understand the skepticism, because most design projects take months. Weeks of emails. Waiting on a draft. Waiting on your feedback. Waiting on the next draft. Somewhere in there the project quietly dies in your inbox and you're both a little embarrassed about it.
I got tired of that. So did my clients. Here's what we do instead.
Before your day
You book your date and complete a guided questionnaire. This is where the real work happens, and it's why the day itself can move so fast.
I'm asking about your practice, the families you serve, what makes you different, what you love, and what you absolutely do not want. Take your time with it. Messy, honest answers are better than polished ones.
Then I get to work. Before your Design Day even starts, I'm building.
The morning of
You wake up and your first draft is already waiting in your inbox. Not a mood board. Not a concept. Real work, already in progress.
That's usually the moment people text me in all caps.
Three check-ins
Throughout the day, we check in three times. You review, you tell me what's working and what isn't, and I refine.
You don't need to be available the whole day. Just for those three windows. Plenty of my clients see patients between check-ins, or take a nap, or go to Target. Truly.
The feedback part matters more than anything else. I want your real gut reaction, not a polished critique. "I don't know why but I hate the blue" is genuinely helpful. Sit with it for five minutes, tell me what you actually feel, and we move on.
By the end of the day
For a Brand Day, you walk away with a finished brand. Logo, submark, colors, fonts, and the pieces you need to show up consistently everywhere.
For a Website Day, your site goes live. Published, that day. I'll send a how-to guide so you can make updates yourself going forward.
Why it works
Because focus is the whole thing.
When I'm working on your project for one full day, I'm not context-switching between five clients. You're not waiting three days for a reply. Momentum does something that a three month timeline just can't.
And you get your evenings back, which is honestly the part most people are surprised by.
Curious if a Design Day is right for your practice? Reach out and I'll send over everything you need to know.
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About the Author
Carley Zuniga is a speech-language pathologist turned brand and website designer, and the founder of Something New Design Studio. After four years of running her own private practice, she now helps therapists build clear, cohesive brands and websites through her one-day Design Day Intensives. When she's not designing, she's at home in the Chicago suburbs with her husband, son, and French bulldog, Hugo.
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